Make the poster part of the experience.
AR event posters and flyers connect a printed design with a moving layer in a phone camera. Reveal a performance, extend the artwork or create a moment guests can frame in their own recordings. Interart lets you build the visual experience and share a browser link.
Give the invitation a visible payoff.
Let a poster play a short performance excerpt or reveal the visual theme. Keep the date, location and booking address on the printed material.
Create an artwork that extends beyond its frame. Compose enough room for a visitor to include the piece and setting in a recording.
Update the same published design with a highlight or thank-you clip, choosing “Update the existing link” as you publish. Retest the code that guests took home.
Plan the visitor journey before the effects
A person passing a poster has not agreed to stop. State the reveal beside the QR code: “See the illustration come alive” tells them more than “Scan me.” After opening the link, they allow the camera and point at the artwork. Try those steps with someone who has not seen the design before.
If the goal is simply to sell a ticket or play a trailer, a direct QR link may be easier. AR becomes useful when the real poster, place or participant contributes to the result. The AR-versus-video guide includes a brief for testing that choice.
Build a capture people can understand
Make the effect readable from a comfortable position and in a short clip. Consider how the physical piece remains in the frame, where a participant can stand and whether the effect still works without sound. Test the actual capture method on the intended phones before inviting visitors to record.
A place-based print experience recognizes the prepared artwork; it does not recognize an arbitrary landmark or create a persistent GPS anchor. Place and test your printed target where visitors can approach it safely. A good capture prompt can encourage participation, but it cannot promise shares or viral reach.
Plan scans from behavior, not print quantity.
Illustrative capacity planning, not a forecast of campaign engagement. A scan allowance is shared across the account; scans are not the same as unique visitors.
| Example assumption | Scans to allow before repeats and tests |
|---|---|
| 200 visitors; 1 in 4 opens one artwork | 50 |
| 200 visitors; 1 in 4 opens four artworks | 200 |
| 1,000 visitors; 1 in 5 opens one artwork | 200 |
Interart Free includes 100 scans per month and 3 published designs. Leave room for testing and repeat viewing; check the current plan allowances before a public campaign.
Run the whole experience on a proof.
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1
Prepare the target and invitation
Use the final artwork, a clearly printed QR code and a short explanation. Keep essential event information visible without AR.
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2
Test the real conditions
Try the finished print at the venue or under similar lighting. Check glare, viewing distance, camera access and mobile connectivity. Test an iPhone and an Android phone where available.
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3
Publish and keep the printed link
Save the final code with the print files. For later changes, update the same published design through its existing-link option, then open the printed code again to confirm the result.
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4
Check the purpose of the campaign
Separate opens, scans, voluntary recordings, shares and destination visits. Decide what counts as success before launch; a scan by itself is not a booking or a new customer.
Keep practical information available
Keep ticketing, opening times, directions and accessibility information on the poster or a normal destination page. Provide a text link as well as the QR. Avoid an experience that only makes sense with audio, and offer a video version when camera use is not suitable.
Interart handles the visual composition. Custom games, scores and checkout flows require a different implementation. For a curated set of artworks, read the gallery and exhibition guide; for product labels, start with AR packaging.
Open a template, make it yours.
Interart’s AR templates are finished, working designs — open one in the browser editor, swap in your own artwork, and it’s yours. Each one teaches a technique with a built-in guided tour.
No account needed — sign up later and your work comes with you.
Start with one poster and one reveal.
Build the prototype before committing to a print run.
Questions, answered.
Interart experiences can open in a supported phone browser. Guests open the viewer link or QR code, allow camera access and point at the printed artwork. An internet connection is needed to load the experience.
Do not plan on that assumption. Viewing several artworks can use several scans, and repeats and testing also need capacity. Check the account allowance before the event and leave headroom.
Interart’s visual layers are not a ticket checkout. Keep a direct booking link or QR code available on the printed material or your event page.