AR for portfolios and introductions

Let your business card show the work.

An AR business card plays a digital layer in relation to the printed card. A portfolio clip, product demonstration or short introduction can appear when someone opens your link and points their phone at it. With Interart, viewing works in the browser; an app is optional.

Give the scan a purpose

A useful introduction, close at hand.

For an illustrator or animator

Connect the still image on the card with the motion it came from. Use one strong excerpt rather than a long reel that needs an explanation.

For a maker or designer

Show the object being used or the process behind it. Choose footage that reads clearly at the small size of a card.

For a studio or small business

Use a concise introduction tied to the printed identity. Keep ordinary contact information readable without scanning.

Design the two jobs separately

The QR code opens the experience. The printed artwork provides the visual detail the camera tracks. They can sit on opposite sides of a card, but then the viewer must turn it over after opening the link. A code beside the artwork avoids that step. Test which arrangement is clearer before printing the batch.

A nearly blank card with a tiny logo may not offer enough detail for dependable tracking. Choose a photograph, an illustration or another varied composition. Do not make your name or phone number harder to read just to add tracking detail. A different printed piece may be a better AR target.

Keep the portfolio readable at card size

Start with one large subject, a strong first frame and a short loop. Small captions and busy interface recordings often become illegible. Prepare the source video for its intended shape instead of stretching it over the card. Audio should add something, but the introduction should still make sense with the phone muted.

Test the final stock and finish. Gloss, reflections, curved paper and fingers covering the image can change recognition. Try the card at a comfortable hand-held distance on more than one phone. The reference-photo guide explains how to prepare a matching target.

From artwork to a working card

Make and test one before printing many.

  1. 1

    Use the final card artwork

    Upload the image your audience will point at. Keep a proof with the exact crop and border planned for the print run.

  2. 2

    Arrange a short reveal

    Open the video template, replace its artwork and add your own portfolio clip. Place it so the card and moving layer belong together.

  3. 3

    Publish and add the invitation

    Use the viewer QR code with a line such as “Watch the illustration move.” Open it, allow the camera, and point at the card to verify the complete journey.

Updates and scan allowances

When you revise the same published design, choose “Update the existing link” as you publish, then retest the QR code already printed on your card. Making a separate design produces a separate destination. Keep the original printed code as part of your final artwork files.

The free plan includes 3 published designs and 100 scans per month across the account, with commercial use included. A print run of 500 cards does not tell you how many scans will occur: some people may never open it, while others may return. Check current plan limits and branding before a large distribution.

When a regular QR code is better

If the purpose is to save a contact, open a booking page or browse a long portfolio, link directly to that destination. Interart's visual layers are not a contact-saving form or a checkout. AR earns its place when the card and reveal together demonstrate the work more clearly than a normal link would. See AR versus a direct video.

Make one card worth a second look.

Start with a proof and a short piece of your own work.

FAQ

Questions, answered.

Do recipients need an app for an Interart business card?

No. They open the viewer link or QR code in a supported phone browser, allow camera access and point at the printed artwork. The QR code and the artwork have different jobs: opening the experience and anchoring the content.

Can I use a plain logo as the tracking image?

A small logo on a mostly blank card can be difficult to track. Use varied detail across the target and test a final-size proof under normal lighting before ordering a print run.

Can the AR business card save my contact details automatically?

The visual AR layers do not automatically add a contact to the viewer’s address book. Keep contact details on the card and use a normal contact link if that is the main goal.